Where sports, culture & business meet

Where sports, culture & business meet

Who We Are

Kūlua Sports Marketing is a Polynesian-centric firm that helps companies build durable presence in Polynesian and Pacific Islander markets. These are tightly networked, high-engagement communities with outsized influence in areas such as football, rugby, music and digital media. we are also quick to spot a brand that is borrowing rather than participating, which is where most campaigns fail.

Kūlua brings companies in with the cultural read right and the commercial terms sound, from strategy through execution and measurement. Our advisory board includes former NFL players, public servants and leaders imbedded in the culture. It ratifies all work product prior to market entry.

Kūlua means twin peaks. The name is literal - drawn from twin athletes Kennan and Jaron Pula, reflecting the idea the firm was built around, with the premise: brand growth and cultural credibility rise together here.

Jaron Picture.jpg
Kennan Pula.jpg
Jaron .JPG
Kennan.jpg

What We Do

  • Personal brand strategy, visual identity, content direction, and positioning that keeps culture and family at the center rather than sanding it off.

  • Brand matchmaking, pitch development, activation design, and campaign execution - local business through national brand.

  • Proactive inbound and outbound: appearances, camps, collabs, and media placements sourced and vetted rather than waited on.

  • Network driven guidance powered by Kūlua Sports advisory board and extended network.

  • Website builds, social onboarding, content capture, and audience development - the pieces that make an athlete legible to brands.

  • Storytelling, community events, youth engagement, and programming that ties commercial success back to heritage.

Advisory Board

Built to guide, connect, and support

  • Sean Reyes

    Former Attorney General Of Utah

    Leadership, governance, ethics, law, public service, and business.

  • Keala Keanaaina

    San Jose Sabercats, Cleveland Browns

    Leadership, football development, and community impact.

  • Will Tukuafu

    Seattle Seahawks, SF Niners, LA Chargers

    Athlete transition, business leadership, and mentorship.

  • Puka Tatupu

    Hawai’i Artist & Performer

    Culture, music, and community connection.

  • Kealoha Pilares

    Carolina Panthers

    Professional athlete mentorship and career development.